Citrine Luxury Olive Oil
Brand · Website · Product imageryA connected visual and digital foundation for a four-format product family.
View case studyStrategic Website Design
Make the value of your business clear, with a website that’s easy to use.
A new website should reflect the business you’re running today and help visitors find what they need. I plan the pages around your services, audience and supporting work, then develop the message and design together. The quote sets out the writing, design and implementation included in your project.
When a website needs attention
Can visitors find the information that matters?
A website can contain useful information and still make it hard to find. The offer may be unclear, the strongest work may be buried, or the next step may ask for too much too soon. A review helps distinguish those problems from a site that mainly needs a visual or technical update.
- The business has outgrown the website.
- Visitors struggle to understand the services or who they suit.
- Strong work is not presented as convincing proof.
- Mobile users face unnecessary friction.
- The pages give visitors little guidance about where to go next.
- Enquiries arrive without enough context, or do not arrive at all.
The outcome
A website that helps visitors understand the business
I plan the content around the questions visitors are likely to ask, placing relevant work and evidence where they help the decision. The design gives that information a clear hierarchy and a consistent visual direction.
The finished work is intended to make the offer easier to assess and the next step easier to find, whether that is an enquiry, a booking request or another action agreed for the project.
Selected Website Work
Different businesses require different kinds of clarity.
My Most Trusted
Brand · Website · AdvertisingA coherent identity and digital experience built around trusted relationships.
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The Soul Garden
Brand · Website · ShopClear routes through a varied ecosystem of products, makers and workshops.
View case studyThe Website Process
Plan the message and journey before the design
Understand the business
Clarify the audience, offer, objective, evidence and practical requirements.
Establish the journey
Plan the page hierarchy, navigation and paths around the visitor’s decision.
Resolve the message
Explain the offer clearly, place relevant evidence nearby and make the next step easy to find.
Build the visual system
Use visual choices to improve clarity, credibility and recognition.
Test the experience
Check desktop, mobile, forms, navigation and accessibility.
Prepare for improvement
Agree how the site will be maintained and which measurement tools, if any, are included.
Possible scope
Agree the pages, content and functions your website needs
- Strategy and information architecture
- Conversion journey and content structure
- Copy structure and writing
- Responsive UI design
- HTML, CSS and JavaScript implementation
- Forms and lead capture
- Analytics foundations
- Search and social metadata
- Handover and launch QA
Fit guidance
For launches, growth and existing websites
This service can suit a new business preparing to launch, an established company with more to offer, or a team whose current website needs clearer content and a more usable structure.
The scope identifies the page types, writing, design and implementation required. Forms, shops, integrations, handover and post-launch support are assessed and agreed separately where relevant.
Frequently asked questions
What to expect
Can you improve an existing website rather than replace it?
Yes, where the existing site can support the changes you need. I review its structure, content and technical condition before recommending focused improvements or a rebuild.
Do you write the website copy?
Copy structure and writing can be included. The process still requires accurate information, evidence and subject knowledge from the business.
Can the website include forms or a shop?
Forms, lead journeys and appropriate commerce requirements can be considered during scoping. The recommendation depends on the required function and hosting constraints.
Will the website work on mobile?
Responsive behaviour is part of the process. Mobile hierarchy, image use, touch controls, forms and fixed elements are tested directly.
How is scope and investment determined?
Scope reflects the objective, page types, content, functionality, integrations and the condition of the existing website.
What happens after launch?
The handover, support and future improvement approach are defined in the approved project scope.
Your starting material
Bring the information only your business can provide
- Your services or products, audience and intended website outcome.
- Existing brand files, website access and content you want to retain.
- Accurate project examples, product facts and permission to use supplied images.
- Requirements for forms, shops or connections to other systems.
Investment and scope
A quote for the website’s requirements
The investment depends on the pages, content, functionality and condition of the existing site. Your quote identifies the deliverables, client inputs, timing and any third-party services before work begins.
Writing, commerce, integrations and ongoing support are included only where listed in the approved scope. A paid diagnosis is a separate engagement if wider business questions need to be resolved first.
Compare PackagesYour website brief
Tell me about the website you have in mind.
Share the business outcome and any existing website or material. I’ll review your brief and ask the questions needed to establish the proposed work and investment.
Beyond a single page
Connect the page to the decision
If the website needs to support a wider sequence, funnel planning maps the stages around it. A conversion psychology review can examine unclear messages, missing evidence and friction within those pages. These are separate scopes unless included in your website proposal.
Search and social metadata
Make the website clear to visitors and search engines
Search and social metadata can be included in the agreed website scope. The starting point is accurate service information, useful page titles and descriptions, clear navigation, and a responsive page structure that helps visitors find the evidence and next step.
If you already have a website, share the pages and content you want to retain, along with any available search or enquiry data. This helps establish whether visitors struggle to find the site or to understand it once they arrive. Search visibility and enquiry volumes cannot be guaranteed.
Read why a good business can have an unconvincing website, or share your website brief.