Citrine Luxury Olive Oil
Brand · Website · Product imageryA complete visual direction connecting Greek provenance, a four-format olive oil range and an elegant digital path to order.
View case studySelected work
Work designed to earn attention, build trust and guide action
Browse websites, identities, campaign creative and connected marketing systems created for different business situations. Each case study shows what needed to change, how the response was shaped and how the parts work together.
Filter the work
Explore the projects and illustrative concepts
Explore the featured projects for their business context and design decisions. The additional concepts are labelled separately and illustrate possible approaches rather than completed client engagements.
Project case studies
Start with these three projects to assess the business context, design decisions and work shown.
My Most Trusted
Brand · Website · AdvertisingA coherent identity and campaign system designed around real people, trusted relationships and meaningful opportunities.
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The Soul Garden
Brand · Website · ShopA nature-led website direction that turns a varied creative ecosystem into clear paths for shoppers, makers, workshops and social support.
View case studyExplore 12 illustrative concepts
These examples explore possible approaches. They are not completed client engagements or evidence of measured results.
Clearer Service Website
Website conceptA grayscale service-site concept focused on clarifying a complex offer and guiding the right visitor towards enquiry.
View concept studyOrganised Product Catalogue
Website conceptA neutral catalogue-site concept that organises a broad range into clearer routes for exploration and comparison.
View concept studyProfessional Enquiry Website
Website conceptA professional lead-generation concept designed to make expertise, evidence and the next step easier to recognise.
View concept studyRecognisable Identity Foundation
Brand & designA grayscale identity foundation exploring how a growing organisation can become more recognisable and consistent.
View concept studyConnected Product Brand Family
Brand & designA neutral product-brand system designed to bring related offers together without making them indistinguishable.
View concept studyHuman Professional Brand System
Brand & designA flexible visual system concept balancing professional authority with a more human and approachable expression.
View concept studyConnected Lead-Generation Campaign
AdvertisingA grayscale lead-generation campaign connecting the audience, promise, creative, landing page and follow-up.
View concept studyNew Offer Launch Campaign
AdvertisingA neutral launch campaign concept designed to make a new offer easier to notice, understand and assess.
View concept studyEvidence-Led Trust Campaign
AdvertisingA trust-building campaign concept that uses evidence and message continuity to reduce avoidable decision friction.
View concept studyExpertise Content System
Social mediaA grayscale authority-content system that turns recurring expertise into a clear and sustainable publishing rhythm.
View concept studyProduct Education Content System
Social mediaA neutral product-content system balancing education, demonstration and timely commercial invitations.
View concept studyCommunity Stories Content System
Social mediaA community-led content concept designed to make real participation, stories and opportunities more visible.
View concept studyInside each case study
Understand what shaped the work
The featured case studies describe the brief, design response and work shown. Use them to assess the approach and visual direction; they do not present measured sales or campaign results.
1. The brief
The situation described, the constraints and the purpose of the project.
2. The response
What was designed or built, why it took that form and which decisions shaped the result.
3. What was delivered
A precise list of the website, identity, advertising, content or system deliverables.
4. The available evidence
The work you can inspect and any evidence available, with design intentions kept separate from measured results.
Each featured case study also opens an optional full client showcase: a long-form explanation of the applicable brand, audience, website, campaign, funnel and visual-system decisions.
Your next project
Discuss the work your business needs next
Share what you want to change, what already exists and what should feel different when the work is complete. If the right first step is not yet clear, we will establish that before defining the scope.
Planning your project
Identify the support your own journey needs
The projects above show the work and its context, rather than a promise of conversion results. For your own project, explore Funnels when the stages need connecting, or Conversion Psychology when the offer and next step need to be easier to assess.
