Homepage map
One welcoming overview with clear routes for the main visitor intentions.
Brand · Website · Shop
The Soul Garden
A warm, nature-led digital direction that helps shoppers, makers, workshop seekers and social clients recognise their own route through one creative ecosystem.
- CategoryCreative marketplace
- FocusFive visitor routes
- ScopeBrand and website
- EvidenceVisual work shown
The brief
Help different visitors find their own path through the same garden
The Soul Garden brings together handmade products, local makers, workshops and social-media support. The challenge was not a lack of character; it was making the breadth feel clear instead of scattered.
The website needed to welcome people emotionally while immediately revealing the main doors: shop local creations, meet the makers, sell with the platform, join a workshop or explore TSG Social.
My contribution
Connecting the brief to the design
I developed the brand direction and the website’s visitor routes shown in this case study.
Five routes distinguish shopping, makers, selling, workshops and TSG Social. The page structure is designed to help each visitor find the relevant part of the business.
Evidence shown here
Use the work shown here to assess the visual direction and reasoning. This case study describes design intentions and deliverables; it does not claim measured sales or campaign results.
The response
Warmth first, then unmistakable choices
Cream surfaces, botanical colour and generous photography create a handmade, local feeling. Strong editorial headings and repeated green actions give that warmth a practical structure.
The result preserves the human story while letting each audience recognise where to begin. Mobile layouts keep the same order: orient the visitor, show the people or product, then offer one clear action.
Selected work
The journey adapts without losing its warmth
Work shown
A clear structure for a living creative ecosystem
Maker stories
A repeatable way to connect products to the people and care behind them.
Shop journey
Product-led paths that retain meaning without making purchase difficult.
Responsive system
Desktop and mobile compositions built around the same hierarchy and actions.
See the complete system
Explore the garden as a connected experience
The full showcase explains the brand idea, audience doors, website hierarchy, shop journey, maker storytelling and responsive logic.
Explore The Soul Garden Showcase
A similar challenge?
Give every audience a clear door into the same business
If the business serves several audiences and the website is beginning to feel scattered, tell me who needs to find what. We will identify the most useful first step before defining the scope.
Website Design