What must remain true
The experience should feel handmade, generous and connected to real people, local work and meaningful objects.
Full visual showcase · The Soul Garden
A welcoming garden with a clear path for every visitor
Follow the community idea through audience routes, website hierarchy, product stories, maker profiles and responsive behaviour. Each path has its own purpose while still feeling like part of the same garden.
- WorldWarm and botanical
- Audience doorsFive clear routes
- ChannelsWebsite and mobile
- Claim boundaryNo results stated
System snapshot
The complete picture at a glance
01SeedCreativity grows here
02Audience mapFive visitor routes
03Visual worldWarmth and nature
04HomepageWelcome and orient
05PackagesProduct with meaning
06MakersPeople behind products
07MobileClear paths anywhere
08CoherenceOne living ecosystem
The garden idea
A place where local creativity can be discovered and supported
The central metaphor is useful as well as beautiful: makers, products, workshops and services can all grow in the same garden without becoming the same thing.
What the design must avoid
A crowded craft-market feeling where everything competes at once, or a polished shop that loses the maker and community story.
Audience doors
One homepage, several logical beginnings
The most important UX decision is to reveal the main visitor intentions early. People do not need to understand the whole business before choosing the door that fits them.
Shopper
Discover locally made products and understand the story behind them.
Maker
Meet the people behind the products and see how their work is represented. Makers who want to join can use the separate Sell With Us route.
Workshop seeker
Find an experience, learn something and participate in the community.
Social client
Enter the related TSG Social service without confusing it with the shop.
Seller
Explore the separate Sell With Us route for makers interested in joining the platform.
ARRIVEFeel welcomed
ORIENTSee the five routes
CHOOSEFollow one intention
EXPLOREMeet product or person
ACTShop, join or enquire
Visual world
Botanical warmth held together by editorial clarity
Cream surfaces and natural green create calm. Product and maker photography carry texture and humanity. Larger editorial headings give the experience confidence, while repeated green actions preserve usability.
Warm foundation
Soft natural surfaces keep the shop inviting and tactile.
Real character
Products and makers provide the detail instead of decorative clutter.
Consistent actions
Repeated buttons and headings make each path easy to recognise.
Homepage
A map of the ecosystem, not only a beautiful welcome
The opening image establishes atmosphere, then the page quickly reveals products, makers, workshops and social services. The emotional promise and the practical navigation support each other.
Why the homepage carries several routes
The breadth is part of the value. The UX task is therefore not to hide it, but to stage it: one welcome, a small number of named doors and a clear action within each section.
Shop and product
Let the object remain desirable without losing its story
Product presentation begins with a clear image and a direct route to explore. Supporting copy can then connect the object to craft, care, gifting, ritual or the maker behind it.
Makers and community
The person behind the product is part of the value
Maker profiles prevent the catalogue from becoming anonymous. They give shoppers a reason to care, give creators visibility and reinforce the platform's local-community role.
Profile structure
Introduce the maker, show what they create, reveal the care or method behind the work and provide a route to relevant products.
Community effect
Products become connected stories rather than isolated listings, while the overall shop becomes a recognisable network of local creative work.
Mobile journeys
Each route keeps its own purpose on a smaller screen
Mobile is treated as a sequence of decisions, not a shrunken desktop. The visitor sees enough context to understand the page, followed by one useful action and the next relevant section.
Why it holds together
Structure lets the garden keep growing
The system can welcome new makers, products, workshops and services without becoming harder to navigate. Each addition has a known role, a relevant audience path and a repeatable visual pattern.
Emotion earns attention
Natural colour, generous imagery and human stories create an immediate sense of warmth.
Doors create clarity
Visitors can choose a relevant route without decoding the entire ecosystem.
Stories build meaning
Maker and product narratives explain why each object belongs in the garden.
Patterns support growth
Future categories, profiles, events and campaigns can use the same hierarchy.