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Find your starting point

What does your business need next?

Start with the situation that sounds like yours. See a suggested route and open only the questions you need answered. You can compare all packages and prices or ask me to help you choose.

Laptop and guide showing choices for a marketing starting point

Choose the closest situation

You can change routes later. A quote confirms the scope before any paid work starts.

I am starting or rebuilding

I need people to understand the business before I spend money promoting it.

Suggested route: Foundation Pack, or Foundation + Starter Funnel if the first offer is ready to promote.

Explore this situation and its 18 questions

My marketing is not working well

I have a website or campaigns, but I cannot tell what is holding results back.

Suggested route: Marketing Diagnosis before committing to a rebuild or more advertising.

Explore this situation and its 18 questions

I want to promote one offer

I have a suitable brand and website and need a clear path from advert to enquiry or booking.

Suggested route: Starter Funnel Pack after a quick foundation fit check.

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I need another customer journey

One funnel exists and I want to promote a different offer or audience.

Suggested route: Funnel Top-Up if the existing brand and technical setup can be reused.

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I need the whole business coordinated

There are several offers and channels, and I need one plan instead of disconnected projects.

Suggested route: Full Master Pack for one straightforward business with three agreed standard funnels.

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Customers buy through my online shop

I need help with product journeys, purchase decisions and the economics of paid traffic.

Suggested route: Ask for a tailored shop scope; a Starter Funnel can promote an offer if the shop foundation is suitable.

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Your situation

I am starting or rebuilding

I need people to understand the business before I spend money promoting it.

Suggested route: Foundation Pack, or Foundation + Starter Funnel if the first offer is ready to promote.

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18 questions to help you decide

Where do I start if I have no website?

The Foundation Pack builds an agreed core website of up to five standard pages. Add the Starter Funnel when you want to promote one offer.

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Do I need a Brand Seed first?

It is included in Foundation. You can also commission the document on its own if the business and message need clarity before production.

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Will you help explain what my business does?

Yes. Discovery and the Brand Seed organise the facts, offer and audience. Foundation includes copy for the agreed website pages using the information you provide.

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Do I need to write all the website copy?

You supply accurate business and product facts. The standard Foundation includes writing for the agreed pages, with your review and approval.

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Do I get a logo and visual style?

Foundation includes a basic visual foundation or use of a suitable existing identity. The quote identifies the exact logo work, revisions and final files before you commit.

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How many pages are included?

Up to five standard business information pages. A shop, large catalogue, complex function or campaign landing page needs its own agreed scope.

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Will it work on a phone?

The Foundation website is mobile responsive and the agreed enquiry route is tested. Specific devices and browser checks are confirmed in the project scope.

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Can customers buy through the site?

An online shop is outside the standard Foundation scope. Tell me about your catalogue, checkout and fulfilment needs for a separate quote.

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Is a campaign included?

Foundation prepares the brand and core website. Choose the combined Foundation + Starter Funnel package if you also need one campaign journey.

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What would the combined package save?

Foundation and Starter Funnel are R14,950 each separately, or R24,950 booked together for the standard scope, a saving of R4,950.

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What do I pay besides the package?

Ad spend, domains, hosting, paid software, licences and continuing management are separate unless your quote includes them. VAT treatment is confirmed in the quote.

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How long will this take?

Foundation is estimated at 4–6 weeks; the combined package at 6–8 weeks. The clock starts on the agreed date after the required inputs and access arrive.

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What if I already have some brand materials?

I review what is suitable to reuse. The quote identifies any work that can be retained and the remaining scope.

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How many rounds of changes do I get?

The quote states the review stages and included revision rounds. Extra work is agreed before it begins.

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Who owns the finished files and accounts?

Your proposal states the handover files, account access, ownership or usage rights and any third-party licence conditions.

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Will you put the website live?

The standard work includes testing and launch preparation. The quote confirms who publishes it and what hosting access or approvals are needed.

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What happens after the site is ready?

You receive the agreed handover. A funnel, updates, website care or ongoing advertising can be scoped separately.

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What do I send to get a quote?

Describe the business, first offer, existing assets and desired timing in your own words. A formal brief is not required.

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Your situation

My marketing is not working well

I have a website or campaigns, but I cannot tell what is holding results back.

Suggested route: Marketing Diagnosis before committing to a rebuild or more advertising.

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18 questions to help you decide

Can you tell me why enquiries are weak?

Diagnosis reviews one website, up to two channels and one customer journey. It distinguishes observed barriers from causes that still need testing.

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Will you review what I already have?

Yes. The standard review covers the main offer, available results, website, relevant channels and the path to enquiry.

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What if there is no analytics data?

The offer, copy, page and enquiry route can still be reviewed. The report marks evidence gaps and useful measurements for later.

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Does Diagnosis include fixing the problems?

It provides a written assessment and priority plan. Implementation is a separately agreed project.

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How is this different from a free quote?

A quote defines a proposed project. Diagnosis is paid analysis of your existing marketing, with a written plan you can use independently.

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What will the report actually contain?

A written diagnosis, observed issues, qualified hypotheses, ordered actions and a review conversation for the agreed scope.

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Can you review several businesses at once?

The advertised scope covers one business and one priority journey. Additional brands or journeys are quoted separately.

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How much evidence do you need from me?

Share the site, accounts or reports available, the offer and someone who can answer business questions. Missing data is noted rather than invented.

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Will you tell me to rebuild everything?

Not automatically. The review identifies what can be retained, improved or tested first, based on available evidence.

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Could the offer be the problem rather than the ads?

Yes. Diagnosis considers the offer, message, page, audience and follow-up rather than assuming one channel is responsible.

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What if my enquiries are good but sales are poor?

The agreed customer journey can include the handoff and response path. Sales conversations, pricing and fulfilment need relevant information from you.

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Will you compare competitors?

The standard scope can review up to three relevant competitors using available public information.

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How long does Diagnosis take?

The estimated standard timeframe is 1–2 weeks after the agreed start date and required information arrive.

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What does it cost?

Marketing Diagnosis is R4,950 once-off for the standard scope. Your quote confirms the final scope and VAT treatment.

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Can I use the plan with another supplier?

You receive the agreed written document and may use it to guide next steps, subject to the usage terms in your quote.

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Will it guarantee more sales?

No. The review points to likely barriers and tests. Customer demand and results need to be measured after implementation.

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What happens after the review?

Choose which recommendations to action yourself, ask me to quote the work, or pause. The report is useful without an automatic upgrade.

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How do I ask for it?

Choose Marketing Diagnosis on the quote form and share your website, current marketing and the problem you notice.

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Your situation

I want to promote one offer

I have a suitable brand and website and need a clear path from advert to enquiry or booking.

Suggested route: Starter Funnel Pack after a quick foundation fit check.

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18 questions to help you decide

What exactly is a funnel?

It is the route from seeing an offer to acting on it, including the campaign message, landing page and agreed enquiry or booking destination.

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Do I need a new website?

The Starter assumes your current brand and technical setup are suitable. If the foundation needs work, the combined package may fit better.

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What if my site is partly suitable?

I review what can be reused and identify any required repairs before the project is agreed.

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Is a landing page included?

Yes. One mobile-responsive landing page with copy is included for one agreed priority offer.

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Are adverts included?

One channel concept and up to three static creative variations with copy are included in the standard scope.

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Is the advertising budget included?

No. You fund advertising separately through the platform. The amount and channel are discussed before launch.

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Which platform will you use?

One suitable traffic source or channel is agreed based on the audience, offer and available accounts. The quote identifies the setup.

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Will you launch the ads?

Initial setup and checks are included where supported. The quote confirms whether launch is included and what approvals, account access and ad budget it needs.

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Will you manage the campaign each month?

Ongoing monitoring, optimisation and reporting are separate unless listed in the proposal.

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Where do enquiries go?

To one agreed destination such as an inbox, compatible CRM, booking system or WhatsApp. You or your appointed person follows up.

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Is follow-up automation included?

A working response path is included. An automated email or CRM sequence needs a separate scope if required.

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How will we measure enquiries?

We agree the action to measure and set up basic tracking where supported. Attribution has limits and is explained for your setup.

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Can you promise leads or sales?

No. Traffic, demand, offer strength and response speed affect results. The calculator offers scenarios, not guaranteed outcomes.

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How does the investment calculator work?

It combines the package price, your ad budget and sale profit with either hypothetical acquisition inputs or comparable past results. Read the assumptions before relying on it.

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How much does the pack cost?

The standard Starter Funnel Pack is R14,950 once-off. Ad spend, third-party costs and continuing management are separate.

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How soon could it be ready?

The standard build is estimated at 3–4 weeks after the agreed start date, inputs and access. Results may take longer.

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What if I sell to people after a conversation?

The enquiry route hands leads to your salesperson. The calculator can use your known close rate, but the sales conversation remains your responsibility.

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What should I send with my enquiry?

Share the offer, target buyer, existing website, accounts and how you currently respond to enquiries.

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Your situation

I need another customer journey

One funnel exists and I want to promote a different offer or audience.

Suggested route: Funnel Top-Up if the existing brand and technical setup can be reused.

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18 questions to help you decide

When is a Top-Up the right choice?

When another offer or audience needs its own landing page and response path, and your approved assets and compatible setup can be reused.

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Must I have bought the first funnel from you?

The price assumes a suitable existing foundation and compatible infrastructure. Share the current setup for a fit review before a quote.

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Does every product need a separate funnel?

No. Related offers may share a journey. A separate funnel makes sense when the buyer, message or action differs enough.

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What comes with one Top-Up?

One offer and audience plan, one landing page, one response route, one channel concept, up to three static creative variations and initial setup where supported.

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Can it target a new audience instead of a new product?

Yes, when a distinct message and action justify another journey. The agreed offer, audience and goal are set in the scope.

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Is the ad budget shared with my other funnel?

You choose how much to spend across campaigns. The Top-Up price is the build fee; ad spend remains separate.

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Can it use a different platform?

A new platform or substantial setup may need additional work. The standard price assumes compatible infrastructure.

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What if my first funnel is not working?

Review the offer, traffic, page, tracking and follow-up before adding another. Diagnosis may be a better first step.

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Will the new funnel be measured separately?

We agree a measurable action and set up basic tracking where supported; the proposal identifies what can be distinguished from existing journeys.

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Who handles the new enquiries?

The agreed route sends them to you or your appointed person. A new automation sequence is separate if needed.

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Does this include ongoing management?

No continuing monitoring, optimisation or reporting is included unless your proposal states otherwise.

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Will the ads go live?

The standard scope includes setup and handover where supported. Launch responsibilities and prerequisites are confirmed in your quote.

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Can we update my old funnel too?

Improvements to an existing funnel are identified and scoped separately rather than assumed inside a new Top-Up.

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What does it cost?

The standard Top-Up is R12,450 once-off where suitable existing assets and infrastructure can be reused.

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Why is it less than Starter?

The standard price reuses approved brand information, creative direction and compatible technical setup instead of rebuilding those starting decisions.

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How long will it take?

The estimated standard timeframe is 2–4 weeks after the agreed start date and required information and access.

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What if I need three funnels at once?

Compare the Full Master Pack if the wider foundation and three standard funnels are needed as one project. Existing work is assessed before quoting an upgrade.

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What should I show you first?

Send the existing site, brand assets, current funnel and the new offer or audience you want to reach.

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Your situation

I need the whole business coordinated

There are several offers and channels, and I need one plan instead of disconnected projects.

Suggested route: Full Master Pack for one straightforward business with three agreed standard funnels.

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Back to situations

18 questions to help you decide

What is included in Full Master?

A diagnosis, Brand Seed, basic visual foundation, up to five core website pages, three standard funnels, campaign assets and a 90-day roadmap.

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Is the Brand Seed an extra charge?

No. It is already included through the Foundation scope. The package comparison does not count it twice.

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Which three funnels will you build?

The priorities are agreed in planning. They can address distinct offers, audiences or objectives within the standard scope.

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Are there three extra landing pages?

Yes. The standard package includes three funnel landing pages in addition to up to five core website pages.

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Can I use my current brand and site?

Suitable existing work can be reused. The remaining work and final price are confirmed in your proposal.

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Can I start with one funnel before the rest?

The project is planned in stages. A priority funnel may be prepared earlier when practical and agreed in the schedule.

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Will this market every product I sell?

The starting scope covers one straightforward business and three agreed standard funnels. More offers, pages or complexity require a tailored quote.

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Does one budget fund all three funnels?

Yes, if you choose one total monthly budget in the calculator, it is shared across the three. Three funnels do not triple that budget or guaranteed sales.

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Will you run the campaigns for 90 days?

The 90-day roadmap is a plan for next steps. Ongoing campaign management and reporting are separate unless quoted.

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Is ad spend included?

No. Platform ad spend, domains, hosting, paid software and ongoing management are separate unless listed in your quote.

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Why does the price say 'from'?

R49,950 applies to the defined starting scope. Complex integrations, extra brands or extra funnels change the final quoted price.

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How much do I save by booking together?

Standard components total R59,750 separately. At the R49,950 starting scope the difference is R9,800; a staged combined route totals R54,800.

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Can I buy stages first and upgrade?

Yes. Completed suitable work is assessed and the remaining scope quoted. The upfront starting price is not an automatic upgrade credit.

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How long does the whole project take?

The standard estimate is 10–14 weeks, starting when agreed inputs, access and any deposit are ready. The proposal sets milestones.

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Who chooses the order of the work?

We consider goals, offer readiness, evidence and resources, then agree priorities and review points before production.

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How are results measured?

Each agreed funnel has an action to measure and basic tracking where supported. Ongoing analysis and improvement need a separate agreement.

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Who approves the work and handles leads?

You approve agreed materials and appoint someone to respond to enquiries. The quote defines files, account access, reviews and responsibilities.

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What if my situation is more complex?

Describe the brands, offers, existing systems and desired outcomes. I will scope a tailored project rather than imply the standard price covers everything.

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Your situation

Customers buy through my online shop

I need help with product journeys, purchase decisions and the economics of paid traffic.

Suggested route: Ask for a tailored shop scope; a Starter Funnel can promote an offer if the shop foundation is suitable.

Explore the starting point

Back to situations

18 questions to help you decide

Does Foundation include an online shop?

No. Checkout, catalogue, payments and fulfilment are separately scoped. Foundation covers a standard core business website.

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Can you improve an existing shop?

Yes, after reviewing the current platform, product pages, checkout and the agreed work. A custom website scope may be more suitable than a standard package.

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Can a Starter Funnel send buyers to my shop?

The route can be scoped around a specific offer if the existing brand and shop are suitable. The proposal defines the destination and tracking.

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Is a salesperson close rate relevant?

No. In the calculator, choose direct online purchase. That path estimates visits and purchase rate instead of qualified enquiries and salesperson closing.

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Where does the shop purchase estimate come from?

The quick example currently uses hypothetical R5 per visit and 2% of visits buying. It is not a verified result or an industry benchmark.

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Can I enter my own past results?

Yes. The optional path asks for comparable past monthly ad spend and new paying customers attributed to those ads.

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What if past ads produced zero customers?

Yes. A zero-customer history produces a zero-sales scenario and shows the selected package and ad spend as a shortfall. It is useful evidence for deciding what to change.

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What does profit per sale mean?

Use the amount left after direct product, delivery, transaction and commission costs, before advertising. Keep the VAT basis consistent with your package quote.

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Will repeat orders be counted?

Only if you choose Yes and supply an order interval and return percentage. The example counts repeat orders within the selected period.

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Is the result my net business profit?

No. It subtracts the package and selected ad spend from sale contribution. Other overhead, tax and later sales are excluded.

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Will a larger budget buy proportionally more customers?

The quick example holds acquisition rate constant. Real costs and demand can change as spend rises, so use comparable actual data and review a range.

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Does three funnels mean three times the sales?

No. The Full Master example divides one monthly budget across three funnels. Offer performance can differ.

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Will you set up product feeds or integrations?

Those are not included by default in a standard funnel. The platforms, feeds, payments and integrations are assessed and quoted separately.

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Can you help with abandoned checkout emails?

Follow-up automation is separately scoped according to your shop platform, permissions and the journey you need.

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How will we know which ads sold products?

Tracking is agreed where supported, but platform permissions and attribution affect what can be connected reliably.

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Who manages campaigns after setup?

The standard funnel covers initial setup and checks; ongoing monitoring, optimisation and reporting need a separate agreement.

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Which package should I choose?

If the shop is sound, consider one Starter Funnel for a priority offer. If the shop itself needs work, ask for a tailored website and campaign quote.

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What information do you need?

Share your shop URL, platform, product margins, order patterns, current traffic sources and the products you want to promote.

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Still unsure?

Tell me what you have, what you want to improve and what you can invest. I will recommend a sensible first step and explain when a paid Diagnosis would help.

Ask me where to start