Digital Mastery packages
Full Master Pack
Bring one business into focus with a diagnosis, brand and core website, then build three standard funnels.
Best for: You want the business foundation and several priority customer journeys planned together.
From R49,950 once-off
Estimated timeframe: 10–14 weeks
A clear place to start
What this package helps you do
Examine the business as a whole, establish the foundation and build customer journeys around agreed priorities. The standard starting scope covers one straightforward business, up to five standard website pages and three standard funnels using compatible infrastructure. The three funnels share the selected total advertising budget; they do not imply three times the traffic or sales.
What I will do
Review one business, establish the brand and core website, then build three standard funnels for agreed priorities.
What I need from you
Provide business facts, account access, approvals, a shared ad budget and people to handle enquiries.
What you receive
A diagnosis, Brand Seed, up to five core pages, three additional landing pages, campaign assets and a 90-day roadmap.
What is separate
Ad spend and continuing management are separate. The 90-day roadmap is a plan, not 90 days of campaign management.
The standard package includes
- Marketing Diagnosis and Holographic Brand Seed
- Basic visual foundation and a core website of up to five standard pages
- One Starter Funnel and two Funnel Top-Ups, including three additional landing pages
- One campaign concept and up to three static creative variations per funnel
- Initial setup, basic tracking where supported, handover and a 90-day roadmap
At completion
You receive the agreed Diagnosis, Brand Seed, brand and website foundation, three standard funnels and a roadmap for next steps.
Compare the Full Master Pack
| Component | Price |
|---|---|
| Marketing Diagnosis | R4,950 |
| Foundation Pack | R14,950 |
| Starter Funnel Pack | R14,950 |
| Two Funnel Top-Ups | R24,900 |
| Total at standalone prices | R59,750 |
| Full Master Pack | From R49,950 |
For a project that fits the standard starting scope, the difference is R9,800 against these standalone prices. If the discounted Foundation + Starter Funnel is purchased as a stage, the comparable staged total is R54,800, a R4,850 difference at the starting price. Your quote confirms the scope and final price.
How the work progresses
After launch: I prepare and test the agreed funnel and hand over the agreed files and account access. You or your appointed person responds to enquiries. Advertising spend, ongoing ad management, reporting and optimisation are separate unless your quote includes them.
- Review the business and complete the Diagnosis.
- Develop and approve the Brand Seed and visual direction.
- Build the core website and agree priority customer journeys.
- Develop, test and prepare the funnels for launch in agreed stages.
Estimated timeframe: 10–14 weeks. Timeframes are estimates for the standard scope and are confirmed in your quote. They begin on the agreed start date once any agreed deposit, required information and access are received. Timely feedback and approvals help keep the project on schedule.
For website and campaign work, launch depends on approvals, account readiness and any required advertising budget.
Questions about Full Master Pack
For a fuller decision guide, read 18 questions from businesses in this situation.
How do we decide which offers to promote first?
We consider your business goals, audiences, available evidence, offer readiness and resources, then agree the priorities during planning.
How are enquiries and campaign performance handled?
Each agreed funnel has an enquiry route and basic tracking where supported. You or your appointed person responds; ongoing management, reporting and optimisation are separately agreed.
Can I start with a smaller package and upgrade?
Yes. I will review suitable work already completed and quote the remaining scope. The advertised Master Pack starting price applies to the standard project booked upfront; an upgrade is quoted according to the work required.
What qualifies for the starting price?
The starting scope is for one straightforward business with up to five standard website pages and three standard funnels using compatible infrastructure. The proposal confirms the final scope and price.
Which three funnels are included?
One Starter Funnel and two Top-Ups for agreed offers, audiences or objectives. The priorities are selected during project planning.
Can a funnel launch before the whole project is finished?
The project is planned in stages. Where practical and agreed, a priority funnel may be ready before the complete project is finished.
What if I need more than three funnels?
Additional funnels and complex website or integration work are scoped and quoted separately.
Are advertising spend and ongoing marketing included?
Advertising spend and ongoing campaign management are separate unless included in your agreed proposal.
Can I use my existing brand or website?
Yes. I will review the material you already have and recommend what can be retained or improved. Any extra work is agreed before it begins.
What do you need from me?
Relevant business information, existing assets and account access, plus feedback and approvals at the agreed stages.
Are there additional costs?
Advertising spend, domains, hosting, paid software, third-party licences and ongoing management are separate unless the proposal states otherwise.
What happens after launch?
You receive the agreed handover. Ongoing campaign management, reporting, website care and updates can be quoted separately.
Who approves and owns the work?
You review and approve the agreed materials. Your proposal confirms the files, account access and ownership or usage rights, including any third-party licences.
What comes next?
Not sure whether to begin with the full project? Start with a Diagnosis and choose the next stage when you are ready.
Explore the DiagnosisReady to discuss your project?
Tell me about your business and what you want to achieve. Your quote confirms the scope, costs, timing, review process and responsibilities.
Discuss Full Master PackPlan your investment
Explore what your marketing investment could return
Explore a planning scenario using clearly stated assumptions. If you have comparable past advertising results, you can add them for a more personal estimate. The quick example uses hypothetical ad costs and conversion rates, not verified industry averages. Your own comparable past results are more useful. No result is a sales guarantee.
Your investment plan
Quick planning example
This package prepares your marketing. It does not include an active sales funnel, so there is no paid-ad sales forecast for it.
When you are ready to promote an offer, explore a funnel package for an advertising scenario.
Explore Foundation + Starter FunnelPossible amount remaining
This is an estimate after direct sale costs and the package and ad spend shown, before other overhead or tax. Results may be lower, including zero sales.
What if fewer or more customers buy?
This compares customer volumes at half and 1.5 times the example. The package price, ad spend, profit per sale and repeat-order assumptions stay the same. These are sensitivity checks, not odds or promises.
- Half as many customers
- Example shown above
- 50% more customers
Strong creative can draw more attention, but qualified customers and sales still depend on demand, buyer fit, the offer, the page and your follow-up.
Add a closing ratio or past advertising results to explore possible sales. You can still see the sales target below.
Sales needed to cover the investment
first sales
See an example of the sales and cost breakdown
- Package price
- Advertising spend
- Total investment
- Profit per first sale
- Possible new customers and first sales
- Possible repeat orders
- Possible total orders
- Profit from these sales after direct costs
- Amount after package and ad spend
The package alone does not determine sales. The steady example holds the number of potential buyers constant each month. An optional growth scenario changes when they arrive. Outcomes depend on actual demand, campaign results and the time it takes customers to buy. Sales after the selected period, other overhead and taxes are excluded.
The quick example uses hypothetical costs and conversion rates. South African ad costs differ by platform, industry and audience; no automatic local-market or creative uplift is assumed. Comparable past results help, but do not prove that every sale was caused by advertising.
Want help assessing the opportunity?
I can review your business figures with you and decide what is realistic to test.
Discuss my options