Digital Mastery packages
Holographic Brand Seed
Put your business facts, offers, audience, message and visual direction into one approved document.
Best for: You need a clear, reusable reference for your business and future marketing.
R7,450 once-off
Estimated timeframe: 2–3 weeks
A clear place to start
What this package helps you do
Your knowledge may be spread across conversations, documents and marketing. The Brand Seed brings the important information together so future website, design, advertising and content work starts from an approved reference.
What I will do
Gather and organise your business facts, audiences, offers, messages and visual direction into one approved reference.
What I need from you
Share existing material, explain what makes the business different and approve the facts and decisions.
What you receive
A Brand Seed document, visual direction guide and asset list. A finished new logo or website is not included.
What is separate
A finished new logo, website and campaign production are separate.
The standard package includes
- Structured discovery and review of your existing material
- Business positioning, core offers, audiences, proof and buying considerations
- Key messages, tone of voice, visual direction and customer journeys
- An approved Brand Seed document, visual direction guide and asset list
At completion
You receive an approved Brand Seed document, a concise visual direction guide and an asset list. The agreed format and any editable files are confirmed in your quote.
How the work progresses
- Discuss your business, offers, audiences and goals.
- Review the information and assets you already have.
- Develop the Brand Seed and identify information requiring confirmation.
- Review, approve and receive the final reference.
Estimated timeframe: 2–3 weeks. Timeframes are estimates for the standard scope and are confirmed in your quote. They begin on the agreed start date once any agreed deposit, required information and access are received. Timely feedback and approvals help keep the project on schedule.
Questions about Holographic Brand Seed
For a fuller decision guide, read 18 questions from businesses in this situation.
What if most of what makes my business valuable is in my head?
Discovery is designed to draw out your knowledge. I will bring it together with relevant material you provide, identify gaps and ask you to review the result.
What if I am unsure about my positioning or audience?
We can use discovery and the available evidence to clarify the starting direction. Important assumptions are identified for review; extensive original customer research is separately scoped.
Can my exact wording and brand boundaries be recorded?
Yes. Identify wording that must remain unchanged and claims or language that should not be used. These can be recorded in the Brand Seed and included in future briefs.
How is AI used and checked?
AI may assist with research, organisation or production where appropriate. I review the work, and you approve the agreed material before it is finalised or published. The Seed guides future work but does not automatically control every output.
How much time will I need to spend on the project?
Expect a discovery conversation, time to gather relevant material and review at agreed stages. The quote confirms the expected process and timing for your project.
What if I manage more than one business or brand?
Each business or brand needs its own agreed scope and source material. A multi-brand arrangement, permissions, confidentiality and any technical separation are discussed and confirmed before work begins; availability and pricing are quoted.
What happens to my confidential information?
Tell me what should stay confidential and what may be published. The project terms should confirm permitted use and any confidentiality requirements before sensitive material is shared.
What goes into the Brand Seed?
It records the agreed business background, positioning, offers, audiences, messaging, proof, visual direction and customer journeys.
Can other providers use it?
The approved document can be used to brief future work. Your quote confirms usage rights and any restrictions on third-party assets.
How are uncertain claims handled?
Confirmed information, recommendations and unanswered questions are distinguished for your review. Important claims should be supported before publication.
Is a new logo included?
The standalone Seed includes visual direction and an assessment of existing assets. New logo production or an extensive rebrand is separately scoped unless included in another agreed package.
What if my business changes?
The Seed and affected marketing assets can be updated as separately agreed work or through an ongoing support arrangement.
Can I use my existing brand or website?
Yes. I will review the material you already have and recommend what can be retained or improved. Any extra work is agreed before it begins.
What do you need from me?
Relevant business information, existing assets and account access, plus feedback and approvals at the agreed stages.
Are there additional costs?
Advertising spend, domains, hosting, paid software, third-party licences and ongoing management are separate unless the proposal states otherwise.
What happens after handover?
You receive the agreed final document and can use it to guide your next steps. Future updates or implementation can be quoted separately.
Who approves and owns the work?
You review and approve the agreed materials. Your proposal confirms the files, account access and ownership or usage rights, including any third-party licences.
What comes next?
Already have a Seed? I can review it and quote the remaining work needed for a Foundation.
Explore the FoundationReady to discuss your project?
Tell me about your business and what you want to achieve. Your quote confirms the scope, costs, timing, review process and responsibilities.
Discuss Holographic Brand SeedPlan your investment
See this package investment
This package prepares your marketing but does not include an active sales funnel. See its price below, or choose a funnel package in the form to explore a possible advertising scenario.
The quick example uses hypothetical ad costs and conversion rates, not verified industry averages. Enter comparable past advertising results if you have them. No sales outcome is guaranteed.
Your investment plan
Quick planning example
This package prepares your marketing. It does not include an active sales funnel, so there is no paid-ad sales forecast for it.
When you are ready to promote an offer, explore a funnel package for an advertising scenario.
Explore Foundation + Starter FunnelPossible amount remaining
This is an estimate after direct sale costs and the package and ad spend shown, before other overhead or tax. Results may be lower, including zero sales.
What if fewer or more customers buy?
This compares customer volumes at half and 1.5 times the example. The package price, ad spend, profit per sale and repeat-order assumptions stay the same. These are sensitivity checks, not odds or promises.
- Half as many customers
- Example shown above
- 50% more customers
Strong creative can draw more attention, but qualified customers and sales still depend on demand, buyer fit, the offer, the page and your follow-up.
Add a closing ratio or past advertising results to explore possible sales. You can still see the sales target below.
Sales needed to cover the investment
first sales
See an example of the sales and cost breakdown
- Package price
- Advertising spend
- Total investment
- Profit per first sale
- Possible new customers and first sales
- Possible repeat orders
- Possible total orders
- Profit from these sales after direct costs
- Amount after package and ad spend
The package alone does not determine sales. The steady example holds the number of potential buyers constant each month. An optional growth scenario changes when they arrive. Outcomes depend on actual demand, campaign results and the time it takes customers to buy. Sales after the selected period, other overhead and taxes are excluded.
The quick example uses hypothetical costs and conversion rates. South African ad costs differ by platform, industry and audience; no automatic local-market or creative uplift is assumed. Comparable past results help, but do not prove that every sale was caused by advertising.
Want help assessing the opportunity?
I can review your business figures with you and decide what is realistic to test.
Discuss my options