Digital Mastery packages
Starter Funnel Pack
Build one landing page, up to three static ad designs and a working enquiry or booking path for one offer.
Best for: You have a suitable foundation and want to promote one priority offer.
R14,950 once-off
Estimated timeframe: 3–4 weeks
A clear place to start
What this package helps you do
A funnel connects the steps from discovering an offer to taking a meaningful action. I plan the message, page and enquiry route around one agreed goal.
What I will do
Plan one offer, build one landing page and enquiry or booking path, and prepare up to three static ad designs for one agreed channel.
What I need from you
Provide a suitable brand and site setup, account access, ad budget, approvals and someone to respond to enquiries.
What you receive
One tested funnel prepared for launch. Ad spend and ongoing campaign management are separate.
What is separate
Ad spend and continuing management are separate. The quote confirms launch responsibilities and required account access.
The standard package includes
- One priority offer, primary audience, campaign objective and journey plan
- One mobile-responsive landing page with copy
- One enquiry or booking route and confirmation
- One channel concept and up to three static creative variations with copy
- Initial campaign setup, basic tracking, testing and handover where supported
At completion
You receive one connected funnel ready for launch, or launched once approvals, account access and any required advertising budget are in place.
How the work progresses
After launch: I prepare and test the agreed funnel and hand over the agreed files and account access. You or your appointed person responds to enquiries. Advertising spend, ongoing ad management, reporting and optimisation are separate unless your quote includes them.
- Agree the offer, audience, objective and route to market.
- Develop the message, landing page and campaign assets.
- Connect and test the enquiry destination and agreed tracking.
- Complete launch checks and hand over the funnel.
Estimated timeframe: 3–4 weeks. Timeframes are estimates for the standard scope and are confirmed in your quote. They begin on the agreed start date once any agreed deposit, required information and access are received. Timely feedback and approvals help keep the project on schedule.
For website and campaign work, launch depends on approvals, account readiness and any required advertising budget.
Questions about Starter Funnel Pack
For a fuller decision guide, read 18 questions from businesses in this situation.
Who follows up on enquiries?
Enquiries are sent to the agreed destination. You or your appointed person responds. An automated follow-up sequence can be separately scoped if required.
How do we know if the funnel is working?
Before launch we agree the action to measure, such as an enquiry or booking. Basic tracking is set up where supported. Ongoing reporting, analysis and improvement can be agreed separately.
Can every enquiry be traced to a particular advert?
Not always. Attribution depends on the platforms, setup, permissions and available data. I will explain what can reasonably be tracked in your project.
What if the campaign gets visits but few enquiries?
Review the audience, message, offer, page, tracking and follow-up before deciding what to test. Ongoing review and optimisation can be quoted separately.
How is the advertising budget chosen?
We discuss the offer, objective, audience, channel and available resources before agreeing a starting budget. The budget is paid separately to the advertising platform.
How will people find the funnel?
The project identifies one agreed traffic source or channel. Paid advertising requires a separate budget; publishing a page alone does not guarantee visitors.
What happens when someone enquires?
The enquiry is sent to one agreed destination, such as your inbox, compatible CRM, booking system or WhatsApp. We identify who should respond and the next step.
Does the package include a full website?
No. It assumes a suitable brand and website foundation. If you need the foundation too, consider the Foundation + Starter Funnel.
Is campaign management included?
The standard scope includes initial setup and checks. Advertising spend and ongoing monitoring, optimisation and reporting are separate unless agreed.
When will it produce results?
The estimated timeframe covers the build and launch preparation. Results depend on factors including the offer, audience, traffic and follow-up, and are not guaranteed.
Can I use my existing brand or website?
Yes. I will review the material you already have and recommend what can be retained or improved. Any extra work is agreed before it begins.
What do you need from me?
Relevant business information, existing assets and account access, plus feedback and approvals at the agreed stages.
Are there additional costs?
Advertising spend, domains, hosting, paid software, third-party licences and ongoing management are separate unless the proposal states otherwise.
What happens after launch?
You receive the agreed handover. Ongoing campaign management, reporting, website care and updates can be quoted separately.
Who approves and owns the work?
You review and approve the agreed materials. Your proposal confirms the files, account access and ownership or usage rights, including any third-party licences.
What comes next?
Need another journey for a different offer? Add a Funnel Top-Up.
Explore Funnel Top-UpsReady to discuss your project?
Tell me about your business and what you want to achieve. Your quote confirms the scope, costs, timing, review process and responsibilities.
Discuss Starter Funnel PackPlan your investment
Explore what your marketing investment could return
Explore a planning scenario using clearly stated assumptions. If you have comparable past advertising results, you can add them for a more personal estimate. The quick example uses hypothetical ad costs and conversion rates, not verified industry averages. Your own comparable past results are more useful. No result is a sales guarantee.
Your investment plan
Quick planning example
This package prepares your marketing. It does not include an active sales funnel, so there is no paid-ad sales forecast for it.
When you are ready to promote an offer, explore a funnel package for an advertising scenario.
Explore Foundation + Starter FunnelPossible amount remaining
This is an estimate after direct sale costs and the package and ad spend shown, before other overhead or tax. Results may be lower, including zero sales.
What if fewer or more customers buy?
This compares customer volumes at half and 1.5 times the example. The package price, ad spend, profit per sale and repeat-order assumptions stay the same. These are sensitivity checks, not odds or promises.
- Half as many customers
- Example shown above
- 50% more customers
Strong creative can draw more attention, but qualified customers and sales still depend on demand, buyer fit, the offer, the page and your follow-up.
Add a closing ratio or past advertising results to explore possible sales. You can still see the sales target below.
Sales needed to cover the investment
first sales
See an example of the sales and cost breakdown
- Package price
- Advertising spend
- Total investment
- Profit per first sale
- Possible new customers and first sales
- Possible repeat orders
- Possible total orders
- Profit from these sales after direct costs
- Amount after package and ad spend
The package alone does not determine sales. The steady example holds the number of potential buyers constant each month. An optional growth scenario changes when they arrive. Outcomes depend on actual demand, campaign results and the time it takes customers to buy. Sales after the selected period, other overhead and taxes are excluded.
The quick example uses hypothetical costs and conversion rates. South African ad costs differ by platform, industry and audience; no automatic local-market or creative uplift is assumed. Comparable past results help, but do not prove that every sale was caused by advertising.
Want help assessing the opportunity?
I can review your business figures with you and decide what is realistic to test.
Discuss my options