Digital Mastery packages
Foundation + Starter Funnel
Build your brand and core website, then add a landing page and first campaign funnel. Save R4,950 when booked together.
Best for: You need the brand and website foundation plus a first campaign journey.
R24,950 once-off
Estimated timeframe: 6–8 weeks
A clear place to start
What this package helps you do
Bring your business information, visual identity and website together, then use that foundation to promote your first priority offer.
What I will do
Create the Brand Seed and visual style, build up to five core website pages, then add one campaign landing page and first funnel.
What I need from you
Share business facts and assets, approve the site and campaign, fund the ads and respond to enquiries.
What you receive
A core website plus a separate campaign landing page, up to three ad designs and a tested enquiry path.
What is separate
Ad spend, hosting and continuing management are separate. The quote confirms launch responsibilities.
The standard package includes
- The standard Foundation Pack, including the Brand Seed, basic visual foundation and up to five standard website pages
- One additional campaign landing page and customer journey
- One campaign concept and up to three static creative variations with copy
- One enquiry route and confirmation, initial setup, basic tracking and handover where supported
At completion
You receive the agreed brand and website foundation plus one connected funnel ready for launch, subject to approvals, access and any required advertising budget.
How the work progresses
After launch: I prepare and test the agreed funnel and hand over the agreed files and account access. You or your appointed person responds to enquiries. Advertising spend, ongoing ad management, reporting and optimisation are separate unless your quote includes them.
- Develop and approve the Brand Seed and visual direction.
- Build and review the core website.
- Develop the first offer, landing page and campaign creative.
- Connect and test the enquiry route, then prepare launch and handover.
Estimated timeframe: 6–8 weeks. Timeframes are estimates for the standard scope and are confirmed in your quote. They begin on the agreed start date once any agreed deposit, required information and access are received. Timely feedback and approvals help keep the project on schedule.
For website and campaign work, launch depends on approvals, account readiness and any required advertising budget.
Questions about Foundation + Starter Funnel
For a fuller decision guide, read 18 questions from businesses in this situation.
Who follows up after a customer enquires?
Enquiries go to the agreed destination, and you or your appointed person responds. Additional follow-up automation and ongoing campaign management can be separately scoped.
How is the saving calculated?
The Foundation is R14,950 and the Starter Funnel is R14,950 when purchased separately, totalling R29,900. Booked together, the standard package is R24,950, a saving of R4,950.
Is the landing page included in the five website pages?
No. The campaign landing page is additional to the five standard core website pages.
Are advertising spend and management included?
Advertising spend and ongoing campaign management are separate unless specifically included in the agreed proposal.
Can I buy the stages separately?
Yes. Each standard package is R14,950 when purchased separately. The combined price applies when the two scopes are booked together.
Can I use my existing brand or website?
Yes. I will review the material you already have and recommend what can be retained or improved. Any extra work is agreed before it begins.
What do you need from me?
Relevant business information, existing assets and account access, plus feedback and approvals at the agreed stages.
Are there additional costs?
Advertising spend, domains, hosting, paid software, third-party licences and ongoing management are separate unless the proposal states otherwise.
What happens after launch?
You receive the agreed handover. Ongoing campaign management, reporting, website care and updates can be quoted separately.
Who approves and owns the work?
You review and approve the agreed materials. Your proposal confirms the files, account access and ownership or usage rights, including any third-party licences.
What comes next?
Add a Funnel Top-Up when another offer or audience needs its own customer journey.
Explore Funnel Top-UpsReady to discuss your project?
Tell me about your business and what you want to achieve. Your quote confirms the scope, costs, timing, review process and responsibilities.
Discuss Foundation + Starter FunnelPlan your investment
Explore what your marketing investment could return
Explore a planning scenario using clearly stated assumptions. If you have comparable past advertising results, you can add them for a more personal estimate. The quick example uses hypothetical ad costs and conversion rates, not verified industry averages. Your own comparable past results are more useful. No result is a sales guarantee.
Your investment plan
Quick planning example
This package prepares your marketing. It does not include an active sales funnel, so there is no paid-ad sales forecast for it.
When you are ready to promote an offer, explore a funnel package for an advertising scenario.
Explore Foundation + Starter FunnelPossible amount remaining
This is an estimate after direct sale costs and the package and ad spend shown, before other overhead or tax. Results may be lower, including zero sales.
What if fewer or more customers buy?
This compares customer volumes at half and 1.5 times the example. The package price, ad spend, profit per sale and repeat-order assumptions stay the same. These are sensitivity checks, not odds or promises.
- Half as many customers
- Example shown above
- 50% more customers
Strong creative can draw more attention, but qualified customers and sales still depend on demand, buyer fit, the offer, the page and your follow-up.
Add a closing ratio or past advertising results to explore possible sales. You can still see the sales target below.
Sales needed to cover the investment
first sales
See an example of the sales and cost breakdown
- Package price
- Advertising spend
- Total investment
- Profit per first sale
- Possible new customers and first sales
- Possible repeat orders
- Possible total orders
- Profit from these sales after direct costs
- Amount after package and ad spend
The package alone does not determine sales. The steady example holds the number of potential buyers constant each month. An optional growth scenario changes when they arrive. Outcomes depend on actual demand, campaign results and the time it takes customers to buy. Sales after the selected period, other overhead and taxes are excluded.
The quick example uses hypothetical costs and conversion rates. South African ad costs differ by platform, industry and audience; no automatic local-market or creative uplift is assumed. Comparable past results help, but do not prove that every sale was caused by advertising.
Want help assessing the opportunity?
I can review your business figures with you and decide what is realistic to test.
Discuss my options